Survey on Energy Drinks Essay Example for Free

Survey on Energy Drinks Essay We would like to thank Prof. Richa Chaudhry whose guidance helped us in our efforts to make a successful project. Most of all we would like to thank all the people who took time and effort to take part in our research by sharing their views and perspectives which helped us in our analysis and project, without which the project would not have been possible. Finally we would like to thank IES College of Management and Research for giving us a platform to present our research project study which will help us go a long way in our development as future managers. 4 EXECUTIVE SUMMARY. Energy drinks are soft drinks advertised as a boosting energy. These drinks usually do not emphasize energy derived from calories they contain, but rather through a choice of vitamins, caffeine, and herbal supplements the manufacturer has combined. Energy Drinks has become the fastest growing sector within the beverage industry. Red Bull is the industry leader and has already occupied a giant market share worldwide in the energy segment and the positioning is also limited to the youth within the age limit 16-28 years. The research has been conducted to identify the energy drink that is the most popular and to understand consumer preference and their consuming habits as we plan to launch a new product in the market on a similar basis. 5 The study carried out will help: †¢To understand and identify the energy drink that is the most popular †¢To understand consumer preference and their consuming habits For this purpose basic research was carried out. The data collection was based on the Primary Data being the students of IES College of Management Studies Research using Convenience Sampling Method. The research indicated that people do prefer to consume drinks but the consumption is affected by many factors. There are 25% of the people who do not prefer to have energy drink. The most important factors affecting the buying decision were found to be the brand, price, advertisement and health safety. It was also found that: 1. 62% of the energy drinks segment consists of male consumers 2. 21-23 age group people was found to be the maximum buyers in the sampling population 3. People prefer to have drinks occasionally mainly for leisurely consumption constituting 41% 4. Red Bull is the most popular brand amongst the youth 5. Taste and Price play an important role in the buyer’s mind while purchasing an energy drink 6 TABLEOF CONTENTS SR. NO .TOPICS PAGE NO. INTRODUCTION Energy drinks are a group of beverages used by consumers to provide an extra boost in energy, promote wakefulness, maintain alertness, and provide cognitive and mood enhancement. Although they seem like a new fad, these drinks have been available to the general public for some time. For instance, Red Bull (currently one of the most popular energy drinks) was introduced in Austria in 1987 and to the United States in 1997. Historically, cola soft drinks have been available in their current caffeine-containing form since 1904, and in their original coca leaf (from which cocaine is derived) and kola nut (from which the caffeine is derived) form since 1886, with similar effects as energy drinks as they contain approximately 34mg of caffeine per 12oz can. These beverages have stimulant effects on the central nervous system (CNS) and their consumption is accompanied by an expectation of improving user’s performance physically and mentally. 1 Energy drinks mostly contain caffeine, taurine, l-carnitine, carbohydrates, glucuronolactone, vitamins, and other herbal supplements like ginseng and guarana among others. Additives such as guarana, yerba mate, cocoa, and kola nut may increase the caffeine content of energy drinks unbeknownst to consumers, as manufacturers of these products are not required to include the caffeine content of these herbal supplements in the nutritional information. 2 Different brands of energy drinks contain caffeine ranging from 50mg to 550mg per can or bottle. 3 Caffeine is one of the most commonly consumed alkaloids worldwide in the form of coffee, tea, or soft drinks, and in high doses may cause abnormal stimulation of the nervous system4 as well as adverse effects in the cardiovascular, hematologic, and gastrointestinal systems. 2 With energy drinks becoming a worldwide phenomenon, the short- and long-term effects of these beverages must be evaluated more closely in order to fully comprehend the psychological impact of these products. The market and degree of consumption of energy drinks is increasing every year,5,6 and while only few have detailed knowledge of their potential harmful physiological and psychological effects, the number of publications that have documented the potential adverse risks associated with the use of these beverages remains small. 7 Whereas most studies to date have examined the physiological effects of energy drinks, this article reviews and compiles the body of knowledge of this increasingly important topic by examining the psychological effects of energy drinks on cognitive functions, mood, sleep, decision making, and overall impact on well-being and quality of life (QOL). 8 2. PROBLEM STATEMENT Energy drinks is still not very well accepted and even if they are consumed it is majorly driven by leisurely consumption and not so much for other health related reasons. 3. RESEACRCH OBJECTIVES 9 After a detailed review of the research the following objectives were determined: 1. To understand the energy segment among the youth and the consumer preference. 2. To understand their consuming habits and factors associated with it. 3. To derive a conclusion based on the acceptance levels of the energy drinks in order to launch a new product in the near future. 10 4. BACKGROUND. The term energy drink refers to soft drinks believed to reduce or prevent fatigue, enhance physical performance, enhance disposition and improve cognitive performance. Energy drinks are frequently consumed by students prior to exams, stressed situations, and leisurely consumption with a view to improving their performance and act as a stress buster. The belief in energy drinks is held by most people, particularly because the term energy drink conveys a message that the product has a connection with physical activity. Consequently, an uninformed consumer may assume that some benefits would be derived after consuming these beverages. It has been reported that the consumption of energy drinks, especially among young adults aged between 18 and 25, is currently of great concern. This is because these energy drinks typically contain three times the amount of caffeine present in soft drinks, and in some cases, up to ten times as much. Another issue of great concern is that, for most brands, information regarding the potential negative health effects of an excessive intake is not presented on the labels. Some energy drinks contain ingredients with potential interactions such as between taurine and other amino acids and between caffeine and some herbal extracts. Some herbs combine with caffeine to create a synergistic effect which varies from drink to drink. Producers of energy drinks usually target young adults who are easily lured to consume energy drinks after watching numerous appealing marketing advertisements on television and in newspapers and magazines. 5. RESEARCH METHODOLOGY 11 The general purpose of this study is a comparative study of various brands of energy drink from consumer’s point of view. After detailed review of the research following objectives are to be determined: †¢To understand and identify the energy drink that is the most popular †¢To understand consumer preference and their consuming habits For this purpose basic research was carried out. The data collection was based on the primary data being the students of IES College of Management Studies. 5. 1 RESEARCH DESIGN The method used is basic research method. Data collection method: The respondents were asked to fill an online questionnaire. Data collection place: We have chosen an online survey as the media and the same was sent to the respondents. And the data collected was then segmented based on gender, age group, information, consumer preferences etc. 5. 2 SAMPLE DESIGN Sampling Method- Convenience Sample Sampling Method: A convenience sample is a matter of taking what you can get. It is an accidental sample. Although selection may be unguided, it probably is not random, using the correct definition of everyone in the population having an equal chance of being selected. Volunteers would constitute a convenience sample. Sample Size: The sample size taken was of 66 students from IES College. We found out that out of 66 respondents 16 do not consume energy drinks and the remaining prefer to consume the same. Survey Area: We intent to take survey from our college itself. It was basically an online survey where the questionnaire was posted and the link was sent to several respondents. 12 5. 3 DATA PROCESSING AND ANALYSIS SUBJECTS In this study, the participants were students sampled from IES College of Management and Studies. The respondents completed a questionnaire. We could gather a response of 66 people. STUDY INSTRUMENT AND DATA COLLECTION The questionnaire was in two parts, the first part assessed the socio-demographic characteristics of the respondents and the second part assessed energy drink consumption practices of the students and reasons why students consumed them. The questionnaire which was administered assessed students in the following areas: background information (i. e. age, gender information on energy drink consumption practices, brands of energy drinks usually consumed and reasons why students consumed energy drinks). The researchers explained to the participants that the investigation was mainly aimed at assessing how and why energy drinks were consumed? 5. 4 STATISTICAL ANALYSIS Statistical tools: Data collected were entered and analysed using the Quantitative Techniques and the results were displayed Frequencies and Percentages, Mean Median and Mode Standard Deviation. Graphical representations: Pie Charts and Bar Diagrams were used. 6. DATAANALYSISAND INTERPRETATION 13 1) Gender Wise Buyer Distribution: Observation- It was found out that the energy drink segment was driven by a market of 62% of Male consumer and 38% Female Consumer. 2) Do you consume energy drinks? Observation- It was found out that the out of 66 respondents only 48 consume energy drinks and the remaining do not consume energy drinks at all. 3) Out of the following brands, which ones have you heard of? M 4 1 62% F 25 38% Yes 48 75% No 16 25% 14 Red Bull 61 32% Monster 17 9% Cloud 9 46 24% Gatorade 40 21% Tzinga 24 13% Other 2 1% Quantitative Tool MODE The Modal value is 61 which states that Red Bull is most popular among the energy drinks. 4) How many bottles of energy drinks do you purchase in one go? Single bottle 49 80% Multiple Bottles (6 pack) 6 10% Multiple Bottles (24 pack) 6 10% Quantitative Tool used Mean Median The Mean is 20. 33 the Median is 31. Also the Standard deviation is 20. 27. There is a deviation of 20. 27 in the preference of people buying single and multiple bottles. 5) How often do you purchase energy drinks? 15 Very frequently 3 5% Frequently 11 18% Sometimes 26 43% Rarely 21 34% Quantitative Tool used Mean Median The Mean is 15. 25 the Median is 31. Also the Standard deviation is 8. 89 in the consumption patterns of Energy Drinks. 6) For which activities do you use Energy drinks? Exercising at the gym 14 18% Playing competitive sports 4 5% Playing recreational sports 8 10% 16 To quench your thirst 15 19% Leisurely consumption 32 41% Other 5 6% Quantitative Tool used – MODE The Modal Value is 32 which states that people consume energy drinks for Leisurely consumption. 7) Does advertising affect your decision of purchasing Energy drinks? Quantitative Tool used MODE The Modal Value is 31 and says that advertising does influence the buying decision. 8) How much do you pay for a 250 ml energy drink? Yes 3 1 51% No 30 49% 17 25-50 14 50-75 25 75-100 21 Quantitative Tool used – Mean, Median MODE The mean is 65. 41 and the mode is 68. 33. Median is 66. Std dev? 9) Have you experienced any ill effects after consuming any energy drink? Tremors 1 3% Shivers 2 6% Headaches 9 26% None 22 65% Quantitative Tool used – MODE MODE is 22. 18 10) What kind of taste do you prefer? Sweet 17 24% Sour 9 13% Fruity 45 63% Quantitative Tool used – MODE Mode is 45. 19 7. LIMITATIONS The following limitations were found: ?Samples were approached from our College itself hence the variety of population was limited. ?Time constraints did not allow the research to be carried out on an extensive scale. 8. SUMMARY OF FINDINGS ?It was found out that only 75% of the respondents consume energy drinks. ?It was found out that the energy drink segment was driven by a market of 62% of Male consumer and 38% Female Consumer. ?21-23 age group people was found to be the maximum buyers in the sampling population. ?People prefer to have drinks occasionally mainly for leisurely consumption constituting 41% . 8. 1ConsumerBehaviour Preference towards Energy Drinks: 20 ?The buying behaviour is not regular. It’s only occasional. People prefer it during exercising, leisurely consumption at parties or social gatherings to reduce stress. It was observed that people are price as well as brand sensitive. They want average price energy drink from a reputed brand. The flavour should be good (for eg. Fruity) as well as the health content. ?26% of the respondents believed that the energy drink is associated with a risk highest being headaches while 68% believed the risk was none. 8. 2Red BullMarket ?It was clearly observed that the preference for Red Bull energy drink was predominant over other brands. ?The red bull market is the leader constituting 32% of the sample. Still the purchase was limited to ‘sometimes’ standing at a 43%. 8. 3 Recommendation ?Awareness among the people need to be increased to promote energy so that the number people who don’t consume the energy drinks for reasonsbest kno n to them all start consuming. ?An integrated marketing is carried out which would help minimise the illusion among the potential buyers about the adverse effect of energy drink on health. 9. CONCLUSION We have investigated the feasibility of the top selling energy drinks for the students of IES College of Management and Research. The market is dominated by Red Bull, and other brands like Monster, Could 9, Tzinga, Monster, Gatorade. Also, because students are in constant need of an energy boost, we have researched which energy drink will provide the students with the most energy without sacrificing nutrition, taste, or cost. With the information from this report, we hope to help students make a better decision when choosing energy drinks. We recommend Red Bull as the best energy drink for students at the IES College of Management and Research. 21 Questionnaire on Energy drinks Objective: To launch a new product of energy drinks in the market and understand its consumption pattern among the respondents To find out Top of the mind awareness of consumers To find out the factors which influences the consumer to buy energy drinks * Required Name: * Age * Gender *. 1) Do you consume energy drinks? o Yes o No 22 2) When someone mentions Energy drinks, what brand name comes first in your mind? 3) Out of the following brands, which ones have you heard of? o Red Bull o Monster o Cloud 9 o Gatorade o Tzinga o Other: 4) How many bottles of energy drinks do you purchase in one go? o Single bottle o Multiple Bottles (6 pack) o Multiple Bottles (24 pack) 5) How often do you purchase energy drinks? o Very frequently o Frequently 23 o Sometimes o Rarely 6) For which activities do you use Energy drinks? o Exercising at the gym o Playing competitive sports o Playing recreational sports. o To quench your thirst o Leisurely consumption o Other: 7) Does advertising affect your decision of purchasing Energy drinks? o Yes o No 8) How much do you pay for a 250 ml energy drink? o 25-50 o 55-75 o 80-100 24 9) Have you experienced any ill effects after consuming any energy drink? o Tremors o Shivers o Headaches o None 10) What kind of taste do you prefer? o Sweet o Sour o Fruity Never submit passwords through Google Forms. 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Puerto Rico Independence? Essay -- essays research papers

To argue on Puerto Rican Independence, Commonwealth, or Statehood, we must first learn of the history of Puerto Rico. Growing up I was very ignorant about Puerto Rico. It wasn’t till I was in the Navy and got stationed in Puerto Rico did I really find out the small Caribbean island. Although Puerto Rico has an extensive history, I will only give a brief synopsis of it: In November 1493 Christopher Columbus discovered the island of Puerto Rico for the country of Spain. It remained a colonization of Spain until 1898 when Spain ceded the island to the United States after the Spanish-American war. In 1917 Puerto Rican’s became U.S. Citizens, but only 24% consider themselves as American (2000 census). Puerto Rico was also granted its own government and constitution, however, it had to be approved by the U.S. congress. Also Puerto Rico must obey our federal laws. In 1952 Puerto Rico became a â€Å"Commonwealth† associated with the United States. Puerto Rico does not p ay any federal income tax and yet still receive federal benefits. To make for this, they cannot vote in presidential elections and have no voting representation in congress. Puerto Rican Statehood has been a hot issue for several years. Currently, there are three views on this issue: Statehood (New Progressive Party or NPP), Commonwealth (Popular Democratic Party or PDP) and Independence (Puerto Rican Independence Party or PIP). In this report, I hope to show each view clearly and back it up with documentation. VIEW OF STATEHOOD Statehood supporters "see the United States as a union of 50 sovereign states united to give their citizens the best opportunity to succeed in life. "They believe that Puerto Rico is in a unique position to join this union and partake of the benefits, and responsibilities, of being an integral part of the United States of America. There are economic, social, and political advantages to becoming the 51st state." PROS OF STATEHOOD In the economics of Puerto Rico, statehood has many pros. The first is that Puerto Rico will receive taxes from their citizens to build the infrastructure of the state. They will have an open market to trade with all nations that are in alliance with the U.S. With becoming a state, Puerto Rico will enjoy the benefits of America's high per capita income and low unemployment rates. "Puerto Rico's relationship with the United States ... ...erto Rico will be able to enter into trade agreements with other free nations as it so chooses. Chris Dodd, Bill Bradley, Pat Moynihan, and various members of the CBO, of Yale University and Harvard University, and others comment on the Independence economic model in very favorable terms. Every major financial analyst and economist in both the academic and federal sectors have expressed appreciation and approval to the economic strategy as being fair, equitable and workable. In a worse case scenario, Puerto Rico will operate under a combined budget of six billion dollars. Puerto Rico would receive revenue from sources such as customs, parks, excise taxes, user-paid tolls, and service fess. That is what several other small, independent nations are doing right now. Allen, R.E. The Dialogues of Plato, Volume II. London: Yale University Press Publisher, 1991. Grant, Michael. Cicero, Selected Works. Blatimore: Penguin Books Publisher, 1960. Dolan, John P. The Essentials Erasmus. New York: The new American Library Publisher, 1964 Internet. Plato (circa 428-C.-347 B.C) Plato Page. http://www.connect.net/ron/plato.html. Hare, R.M. Plato. London: Oxford University Press, 1892 Puerto Rico Independence? Essay -- essays research papers To argue on Puerto Rican Independence, Commonwealth, or Statehood, we must first learn of the history of Puerto Rico. Growing up I was very ignorant about Puerto Rico. It wasn’t till I was in the Navy and got stationed in Puerto Rico did I really find out the small Caribbean island. Although Puerto Rico has an extensive history, I will only give a brief synopsis of it: In November 1493 Christopher Columbus discovered the island of Puerto Rico for the country of Spain. It remained a colonization of Spain until 1898 when Spain ceded the island to the United States after the Spanish-American war. In 1917 Puerto Rican’s became U.S. Citizens, but only 24% consider themselves as American (2000 census). Puerto Rico was also granted its own government and constitution, however, it had to be approved by the U.S. congress. Also Puerto Rico must obey our federal laws. In 1952 Puerto Rico became a â€Å"Commonwealth† associated with the United States. Puerto Rico does not p ay any federal income tax and yet still receive federal benefits. To make for this, they cannot vote in presidential elections and have no voting representation in congress. Puerto Rican Statehood has been a hot issue for several years. Currently, there are three views on this issue: Statehood (New Progressive Party or NPP), Commonwealth (Popular Democratic Party or PDP) and Independence (Puerto Rican Independence Party or PIP). In this report, I hope to show each view clearly and back it up with documentation. VIEW OF STATEHOOD Statehood supporters "see the United States as a union of 50 sovereign states united to give their citizens the best opportunity to succeed in life. "They believe that Puerto Rico is in a unique position to join this union and partake of the benefits, and responsibilities, of being an integral part of the United States of America. There are economic, social, and political advantages to becoming the 51st state." PROS OF STATEHOOD In the economics of Puerto Rico, statehood has many pros. The first is that Puerto Rico will receive taxes from their citizens to build the infrastructure of the state. They will have an open market to trade with all nations that are in alliance with the U.S. With becoming a state, Puerto Rico will enjoy the benefits of America's high per capita income and low unemployment rates. "Puerto Rico's relationship with the United States ... ...erto Rico will be able to enter into trade agreements with other free nations as it so chooses. Chris Dodd, Bill Bradley, Pat Moynihan, and various members of the CBO, of Yale University and Harvard University, and others comment on the Independence economic model in very favorable terms. Every major financial analyst and economist in both the academic and federal sectors have expressed appreciation and approval to the economic strategy as being fair, equitable and workable. In a worse case scenario, Puerto Rico will operate under a combined budget of six billion dollars. Puerto Rico would receive revenue from sources such as customs, parks, excise taxes, user-paid tolls, and service fess. That is what several other small, independent nations are doing right now. Allen, R.E. The Dialogues of Plato, Volume II. London: Yale University Press Publisher, 1991. Grant, Michael. Cicero, Selected Works. Blatimore: Penguin Books Publisher, 1960. Dolan, John P. The Essentials Erasmus. New York: The new American Library Publisher, 1964 Internet. Plato (circa 428-C.-347 B.C) Plato Page. http://www.connect.net/ron/plato.html. Hare, R.M. Plato. London: Oxford University Press, 1892

Female Mill Workers in England and Japan

Ariana Delgado History, B Mr. Carmer March 24, 2013 Comparing Workers in England and Japan The Industrial Revolution was the greatest transforming event in human history. Big factors in the revolution were the human figures. Such as exhausted laborers pouring molten steel or the eight year old child working with a bottling machine. But the main focus will be the women and young girls in the textile industry of England and Japan. Most spinning and weaving for the textile industry were done in homes and small shops but a big change in human history was when process of spinning and weaving were moved to factories and done by machine.Because women and young girls have such nimble fingers they were perfect for operating the machines since they required special skills. In England the textile revolution began around 1760 and a series of inventions changed the way cloth was made in England. Many of the inventions were replacing hand weaving and spinning and moved to the factories. As textile manufactures went from the home to the factory, so did thousands of English women. In Japan the revolution began in 1868 when a teen-age emperor, Mutsuhito took over a new power in Japanese government.The goal was to make Japan an equal to western nations. To accomplish this, they began to invest in coal mines, textile mills, shipyards and many others. Technology for the investments already existed it was more of a question of seeking out advice. This is when European experts were invited to Japan to advise the Japanese on how to establish industry. In conclusion, European and Japanese female mill workers were very similar and critical to the rise in power. Some examples of differences between female mill workers are wage, age and working conditions. Female Mill Workers in England and Japan Female mill workers in England and Japan: How similar were their experiences? Nikita Thompson B period 10/6/11 If a person who thinks they have it tough with their job takes a look at the fact that a young Japanese or British girl worked longer hours, got paid less, and put up with horrendous working conditions, that person might reconsider their statement. Despite the fact that Japan and England had many similarities with female mill workers, they still had a few differences. Young children and women worked in big dangerous factories known as mills, spent more hours then the average working person today, making thread or fixing machines.So how were their experiences different? Female Japanese workers had to work more, got paid less, and accepted the role that their society gave them. Compared to English women mill workers, Japanese women worked more. English female workers only worked about 74 hours a week and Japanese female workers worked 91 hours a week (Document 5). This was bec ause the Japanese workers worked longer each day, had fewer holidays, and worked on weekends (Document 5). English female workers had more breaks, worked shorter hours each day, and did not work on weekends. This is a big difference between female English and Japanese mill workers.Even though in both England and Japan women got paid less than men, Japanese women got paid even less than English women. This is why they had so many workers (document 4). Since Japan paid the female mill workers less, they would be able to hire more workers and increase their production rate. Why would they want to pay women less? They paid women less because the women needed money and they would accept any amount given to them (Document 8). Japan and England had different ways they treated women and because of that the Japanese women accepted almost everything they went through in the mills.In Japan the women were treated a little less fairly. Japanese women were more willing to accept their role in the work force because they couldn’t do much about it (Document 11). This is the reason that female Japanese mill workers got low pay and worked more hours. In their society the men were respected more and got paid twice the amount the female Japanese woman got paid (Document 8). Having few if any rights, Japanese women would be forced to accept the role that society put on them and couldn’t put up a fight against the unfair and unlivable conditions put on them.But like the female mill workers in Japan, female mill workers in England were treated terribly as well. For example, one of the few men in the mill would beat the little children if they didn’t do their work right (Document 10). Though a beating is terrible, it has been recorded that some female Japanese mill workers committed suicide (Document 11). It’s because female Japanese mill workers worked longer hours, got paid less than British female workers, and had less freedom in society that we can con clude to the simple fact even though British and Japanese female mill workers had similarities, the Japanese female mill worker had it worse.

Analysis Of The Book Problems Of Philosophy By...

Bertrand Russell, was a famous British logician, mathematician, essayist, and philosopher. He has made many contributions on certain subjects, most notably the subject of philosophy. One of his most influential works in philosophy was the book â€Å"Problems of Philosophy†. In this book, he addresses certain philosophical issues that tend to be a problem in terms of what is true or false in our universe. In this essay, chapter one and two will be analyzed. These chapters will explain Bertrand Russell’s beliefs in terms of certainty through the idea of appearance and reality and the existence of matter. â€Å"Is there any knowledge in the world which is so certain that no reasonable man could doubt it?† (Russell 7). Russell begins his first chapter by explaining the difficulty in the question stated above. This question is difficult because many of us tend to assume the information we have received as true. But in reality, there may not be enough evidence to support whether a certain topic is true or false. The problem Russell faces in this chapter is the concept of appearance and reality. How can we truly know what real or what is apparent? The only way to find a solution to this problem is to use philosophy, through the method of critical thinking. To look for certainty, we need to be able to doubt the information that we have already gained. The question, as well as the problem stated above, sets the foundation for the rest of chapter in this book. â€Å"Any statement as to what it isShow MoreRelatedBertrand Russell on Analytical Philsophy Essay example1129 Words   |  5 PagesThe point of philosophy is to start with something so simple as not to seem worth stating, and to end with something so paradoxical that no one will believe it - Bertrand Russell, The Philosophy of Logical Atomism. Bertrand Russell was born in 1872 in Wales, England as a member of a famous British family. 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